Social media has become a key channel for recruiting in almost every industry and job role. Research shows that most candidates look for new job opportunities on social media, and that the majority of job seekers are more likely to apply if they find you through an employer’s social media account.

Social media provides a direct line to your target audience at a relatively low cost. The usage of these channels is only growing—a recent report found that 85% of adults now use social networking sites, up from 77% in 2013. But with so many different networks and so many different ways to use them, it’s hard to know where to start when creating a recruitment plan. This guide will walk you through our step-by-step process for creating an effective strategy using the right mix of social media channels, enabling you to get the best ROI from your efforts.

What is the best SM channel for recruiting?

There is no one best channel for recruiting—the right social media site for your strategy will depend on your audience and your hiring needs. It’s not possible to generalize about which networks are best for recruiting, because the effectiveness of each one depends on the context.

Both the volume and the quality of candidates you can reach through a site will depend on the social media habits of your desired audience. If your audience is more likely to use one channel than another, you should focus your efforts there.

If you’re unsure where to start, look for general trends about which networks are most used by your target audience. The best way to determine which social media channels are best for recruiting is by understanding your audience and what they’re most likely to use.

Which SM platforms should you use?

The social media platform where you should host your recruiting efforts depends on the audience you’re trying to reach, and the type of job you’re hiring for. Here’s a breakdown of the most popular channels and how they might be used in a recruitment context.

Employer Brand: Your employer brand encompasses all aspects of how potential candidates perceive your company. The best way to build awareness of your brand is through organic social media posts that show your company culture and mission. Posting job openings on your company’s social media accounts is a good way to increase traffic to your site, but it’s generally not the most effective way to promote your brand.

LinkedIn: If the majority of your target candidates are business-to-business (B2B) workers, LinkedIn is the best place to host your job postings. The site has a high volume of B2B traffic, and it’s also the most effective social media channel for generating B2B sales leads.

Twitter: If you’re looking for high-volume results from a relatively low-cost channel, Twitter is the way to go. The site has a huge user base.

Facebook: Facebook is one of the most crowded social media sites, so you may want to consider other options if you’re hoping to generate high volumes of traffic. That said, it’s still an effective channel for B2B and B2C recruiting.

Instagram: Instagram is primarily a visual platform, so it’s an excellent way to showcase your company culture and brand to a younger audience.

YouTube: If you’re looking to host educational content or want to generate traffic to a job board, YouTube is an effective social media channel.

Finding candidates on social media

The best way to find candidates on social media is to use hashtags that are relevant to your industry or job role and engage with the people who use them. A great way to start is by sharing your company’s culture, which you can do by posting images and videos from behind the scenes or on-the-job images. Note: It’s important to comply with any social media policies your company may have, and to make sure that you’re not violating any copyright laws by posting images from other sources.

Finding candidates on social media also involves monitoring comments on your posts and responding to any questions you see. Once you’ve engaged with a candidate and they’ve expressed interest in your company, you can follow up with a recruitment message that invites them to apply. You can also use social media to extend your hiring reach by targeting groups of people who are likely to be interested in your company and job opportunities.

Summary

The Ultimate Guide to Social Media Recruitment Social media has become a key channel for recruiting in almost every industry and job role. Research shows that most candidates look for new job opportunities on social media, and that the majority of job seekers are more likely to apply if they find you through an employer’s social media account. Social media provides a direct line to your target audience at a relatively low cost. The usage of these channels is only growing—a recent report found that 85% of adults now use social networking sites, up from 77% in 2013. But with so many different networks and so many different ways to use them, it’s hard to know where to start when creating a recruitment plan. This guide will walk you through our step-by-step process for creating an effective strategy using the right mix of social media channels, enabling you to get the best ROI from your efforts.

Post Author Ricardo - 25-04-22